Royal Canin Cat Campaign

Royal Canin’s cat nutrition platform, produced with agency Reconnected and fronted by food writer and broadcaster Melissa Leong — a talent whose public persona is built around understanding what food actually tastes like.

Two shoot days produced three finished edits — a 30s OLV hero, Vet Guaranteed (51s, 9:16) and What the Palatability (39s, 9:16) — plus commercial and social stills. All captured between Melissa and her own cats in the same environment, so every asset reads as a glimpse into a real home rather than a lifestyle set. Pre-production locked framing and lens choice for every beat across hero, vertical social and stills so the assets cut together with the same pair of eyes.