2025 Motion Campaign

The Hardest Share

for Transport Accident Commission

◆ The project

A TAC platform inviting Victorians to share untold stories of road trauma. Portraits of three lives lost — Bella, Phil and Tony — told through their families' own words and visualised through commissioned collage artwork that rebuilds each person from the fragments of a life.

A TAC road safety platform with agency alt/shift/ that hands the microphone to Victorians who’ve lost loved ones on the road. Three curated films memorialise Bella, Phil and Tony, with journalist Jacqui Felgate anchoring the platform as host.

Across web and social we worked with a collage artist to visually rebuild each person from the fragments of a life — a tactile, handmade treatment that reads as memorial rather than campaign. A long, quiet pre-production with each family; a compressed, deliberately small-crew shoot; a dedicated BTS piece documenting the care taken on set.

Press: Campaign Brief · TAC media room · regional coverage across Victoria.